Future of Oscar venue uncertain after Kodak ends sponsorship deal
But now, the future location of the Oscars ceremony is uncertain.
The star-studded night will no longer come from the Kodak Theatre, as the financially stricken photo company has ended its contract with CIM, the real estate company that owns the building.
It's thought CIM will look for a new sponsor. But any new deal requires the approval of the Academy of Motion Picture Arts and Sciences, who organises the Oscars event.
Whether the Oscars will remain at the theatre is itself up for debate.
The deal that was signed in 2000 gave Kodak 20-year naming rights in exchange for $74m.
CIM were strongly opposed to prematurely ending the sponsorship, but a judge ruled in Kodak’s favour.
Since the spreading of digital photography, the film company lost a huge part of their income that came from selling film.
Kodak was recently obliged to enter bankruptcy protection and cannot afford to continue its sponsorship of the theatre.
This year, seven out of the nine nominated films for best picture were shot on the company's film.