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Comment 20 FEBRUARY 2013

The Oscars 2013: The £30,000 goodie bag for losing nominees

The Oscar nominees in 2013 who don't take home the gold trophy at the 85th Academy Awards ceremony, will still leave with a smile – and a goodie bag valued at around £30,000 .

If nominees such as Ben Affleck, Jessica Chastain, Jennifer Lawrence and Bradley Cooper don't steal the show by winning a coveted statuette, they may well find themselves jetting off on holiday to Australia or Hawaii, thanks to the annual "Everyone Wins at the Oscars Nominee Gift Bag".


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Following the highly-anticipated film industry’s greatest event of the year on Sunday, talented stars could find themselves unwinding with acupuncture and aromatherapy sessions or working out for their next big-screen role with one-to-one personal training.

Other items in the lavish gift bags include a trip to Mexico, a one-week stay at a fitness and weight-loss retreat and a one-year membership to London's Heathrow Airport's private VIP service – perfect for the jet-setting bunch of A-listers. Their children will also benefit from the cloud's silver lining with professional circus classes included in the list of goodies.

The generous presents will be delivered thanks to Los Angeles-based marketing firm Distinctive Assets, who has been creating consolation goodie bags for 11 years. They ensure the celebrities who have missed out on an award don't go empty handed, taking the gift bags directly to their homes or sending them through their agents and publicists.


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More goodie bag items that Oscar nominees will receive:

A trip to Australia, Hawaii and Mexico

Personal training sessions

A bottle of tequila

Hand-illustrated tennis shoes

An under-the-counter water filtration system

Acupuncture and aromatherapy sessions

A one-week stay at a fitness and weight-loss retreat

One-year membership to London’s Heathrow Airport's private VIP service

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