The Academy Awards group is taking legal action against the Los Angeles-based marketing firm that provides the goodie bags for the Oscars. They claim that Distinctive Assets, who are responsible for putting together the £140,000 lavish gift bags, has misled the media and the public about their relation to the Oscars.
A lawsuit was allegedly filed by the Academy of Motion Picture Arts and Sciences, stating that Distinctive Assets is infringing on its copyright by using slogans such as "Everyone Wins At The Oscars®! Nominee Gift Bags" and "Everyone Wins Nominee Gift Bags in Honour of the Oscars®".
The Academy claimed that they are not affiliated with Distinctive Assets, therefore use of such slogans could confuse customers.
The lawsuit claims that Distinctive Assets is infringing on The Academy's copyright
The lawsuit stated the Academy's legal counsel wrote Distinctive Assets to inform the company that it is "critical that no one be confused into believing that your gift bags are associated with or have any connection with the Academy".
It continued: "The media coverage reveals that Distinctive Assets appears to be taking no steps to stop wrongfully implying a relationship with the Academy."
The Academy is seeking an injunction and damages against the marketing firm that specialises in product promotion through celebrity placement.
Earlier this month the Oscars give-aways, which are given to all directors and nominees, caught media attention because of their contents.
The luxury items that are designed to "thrill and pamper" its recipients include a 15-day walking tour of Japan, priced at roughly £31,000, a 10-day first class trip to Israel and a year's supply of unlimited Audi car rentals.
For the female nominees, a vampire breast lift is up for grabs – a £1,300 procedure that uses the patient's blood to help tone and lift. Other health-related giveaways include personal training sessions with celebrity trainer Alexis Seletzky and a full kitchen sweep and workout program with fitness expert Jay Cardiello.